(most definitions from

5 W’s
Who is it about.
What your specialty is.
What you do to solve their problem.
Why you are better than the competition.
What they need to do to take advantage of your business, be specific, say it. It needs to be a call to action, the close.

Auto Responder Is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex and can be one of your best employee that works the hardest and gets paid the least.

Brand / branding A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, logo, uniform, colors used in all aspects of your business. This can even include the way in which you answer the phone or email or???? By creating a strong brand in your product or business you give the consumer something to recognize there for they want to shop with you because of your strong brand.

Delicious Is a social Bookmarking service, which means you can save all your bookmarks online, shares them with other people, and see what other people are bookmarking. This also means that they can show you the most popular bookmarks being saved right now across many areas of interest. They also have search and tagging tools to help you keep track of your entire bookmark collection and find tasty new bookmarks from people like you. The biggest collection of bookmarks in the world.

Digg Online social news website made for people to discover and share content from anywhere on the internet, by submitting links & stories, and voting and commenting on submitted links and stories.

Elevator pitch or USP: an effective elevator pitch is designed to give the audience just enough information that they have a sense of what you are talking about and want to know more. Just as importantly, and an effective elevator pitch is designed to not give the audience so much information that they feel overwhelmed and tune you out. Your elevator pitch should be about 30 seconds long and no more than 2 min. We lean towards 30 seconds or less, which is about 90 words. Most won’t listen for more than 15 seconds; if you’re a fast talker then you’ll rock.

Facebook Is a social networking website that allows you to share pictures, stories and friends, a place to share connections of friends and family, owned and operated by Facebook.

Keyword and indexing term, subject term, subject heading, or descriptor, is a term that captures the essence of a topic in a document. A way to organize and disseminate documents.

Keyword phrase a group of more than 2 words that makes up a search term.

Keyword tool software used to conduct keyword research showing the kind of searches being carried out by users and how often.

LinkedIn Is a business-oriented social networking site; it’s mainly used for professional networking, or called business-to-business.

Link Wheel One great way to get a ton of traffic to your websites is to build a link wheel. These link wheels build back links to your websites main page, which gives your website higher search engine ranking.

Marketing plan Is a written document that details the necessary actions to achieve one or more marketing objectives. This is where you will list your advertising strategy, and how you will use it to take advantage of the market place. Also see chapter Two.

Mashable an Internet news blog, with a reported 7+ million monthly page views self-reported and the Alexa ranking of just over 400, it ranks as one of the largest blogs on the Internet. It is also the top source for news in the social and digital media, technology and web culture. With more than 40 million monthly page views, Mashable is the most prolific new site reporting breaking Web news, providing analysis of trends, reviewing new websites and services, and offering social media resources and guides. Mashable’s audience includes early adopters, social media enthusiast, entrepreneurs, influencers, brands and corporations, marketing, PR and advertising agencies, web 2.0 aficionados and technology journalist. Mashable is also popular with bloggers, twitter and Facebook users – an increasingly influential demographic.

Meta-tags The meta-description tag and the meta-keyword tag are not seen by the user. Instead these tags main purpose is providing meta-document data to the user agents, such as search engine.

Multiple keywords (phrase) Groups of keywords or keyword phrases that make up your keyword lists for your product or service.

MySpace is also a social network site much like others that we’ve talked about. Always a good place to share stories pictures with friends.

Reddit where users (also referred to as Redditors) have the option to submit links to content on the Internet or submit “self” post that contain original, user submitted text. Other users may vote the post links “up” or “down” with the most successful links gaining prominence by reaching the front page. In addition, users can comment on posted links and reply to other commenters consequently forming an online community. Reddit users may create their own topical sections, known informally as sub Reddits and officially as communities, for which to submit their links and to comment, while appealing to a specific niche.

RELEVANCE of KEYWORDS: when you’re searching your keywords be sure you keep this in mind that the relevance of keywords matter also.  Not only exact word matches. (Relevance = Relating to the matter in hand) You would be surprised how well that works.

Social Marketing Is the systematic application of marketing through the use of social media sites. This can be stories of your use of the product, much like testimonial s. The difference is in social media you are personally telling your friends and family about your use of the product or service. This type of testimonial is better than one that comes from someone you don’t know. That is why it is so powerful.

Split Testing When selling a product this is a way for learning a multitude of things about your product or service. For example: Which price will your product or service sell better at, to also give a better profit margin? Which display of your product or service does the customer prefer? What demographics does your product or service sell best to? ; This way you get information about your sales process as well. How the customer prefers to purchase your product or service, cash, credit card, check, or PayPal. This term can make you money just by finding the sweet spot.

StumbleUpon An internet community that allows its users to discover and rate Web Pages, photos, and videos.  A new way to explore photos, videos, and web pages, recommended by friends and people sharing your interests. StumbleUpon learns what you like, so you only see what’s interesting to you from across the web. Free to join.

It is a personalized recommendation engine which uses peer and social-networking principles.

Tags in general tagging can be defined as the practice of creating and managing labels that categorize content using simple keywords.

Twitter Is a social networking and micro blogging service that allows you to answer the question, “What are you doing?” by sending short text messages of 140 charters or less.

USP or elevator pitch:               or more commonly known as Unique Selling Position or Proposition.
“U” is unique, what sets you apart from your competition and / or what is unique about your product or service?
“S” is selling, why the customer should buy from you?
“P” is position or proposition where you place yourself in a relationship to your competition, how / why you are a better choice.

Xomba is a community driven, instant publishing platform found on the principles of sharing revenue with its members. This is a playground for the budding writer in the serious freelance writer alike. Within their cyber walls will be found of virtual venue of soft pastels upon which to get your creative juices. This is quite possibly one of the best designed (or at least easy on the eyes) instant publishing platform on the Internet. It’s a very attractive web property with simple to use and easy to read tab system of navigation. The design and presentation wasn’t as smooth and easy as it is some might even call it functionality Spartan.

YouTube is a video sharing site on which users can upload and share videos. You can post your videos on YouTube and use its imbedded link on your site so that you are not hosting the video.

One Response to “Glossary”

  1. SteveCadly says:

    Find out what you need to improve in yourself to become more effective!

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