Only thing you need to know about Content Marketing Strategy

All of the buzz about Content Marketing lately but not many people are really understanding what is meant by Content Marketing as a Strategy. Found at B2C community a great article authored by Lacy Boggs a professional ghost blogger who has been telling stories since she first learned to talk.
She goes on to talk about just “Making content marketing a part of your plan.” She does go on to explain what she means. She claims that it is easy once you set yourself up to do just that.
You can check out the complete article here.

Pros Share 15 Power Tips for Super Blog Titles

When it comes time for you to write a title for your blog post, all of a sudden everything stops, if you’re anything like me. I can write a blog title, but I will sit and ask myself if it is good enough to get my readers to read it? I found Writer Jasmine Henry over at the business 2 community blog offers up this great article “Pros Share 15 Power Tips for Super Blog Titles” and I paraphrase.
This article is very in depth and ultra-specific, on how to “Be a Tease”, Ask a question, Be a Little Negative, Enumerate, Use a Verb, as well as giving you examples of each point and what she means and So Much More.(“and So Much More.” From infomercial fame.)
Here is one tip and I quote;

“8. Be Authoritative

Thought leadership is hard-earned, but that doesn’t mean you shouldn’t feel free to brag a little about what you know in your blog titles:

  • What I’ve Learned During a Decade of Blogging
  • 20 Exclusive Copywriting Tips Even Gurus Will Be Surprised to Know

People don’t want to waste their time with basic, mediocre articles. They want to learn from experts! By establishing your authority from the start, people will be a lot more likely to listen.”


Tips for Hiring a Social Media Marketer

IF your business has  grown to the size that you feel you need a Social Media Marketer then this article is for you.

Tips for Hiring a Social Media Marketer

What are you suppose to be looking for to hire that Social Media Marketer, well it is not just someone that has a facebook account, it is for a Marketer. It is someone that can seem like an elusive new and unique breed, with exceptional qualities. They can speed text with the best of them and post more Facebook pictures than grandma had taken in her lifetime. Have that magical ability to hold the phone just right for the most flattering selfies. On the other hand finding someone who understands this new profession and uses the latest digital tools can be a tricky process. Here are some of the traits that you should be looking for.

1. Find a true marketer
Get a critical thinker
3. Execute to perfection
4. Don’t look for social media celebrities
5. Once you’ve hired, be involved.

Now all of this is well and good but how many can there be out there of that type of person? There are thousands of people that I am sure are very able to do this job but I think that there is more to this type of person than this article talks about.
Now this article came from Entrepreneur site writer Mana Ionescu, which I always find the site very informative.

Then I started reading an article in a different publication to get a different perspective and what did I find, not only a different perspective but what I would call just a little more on target of the type of person you will need and not such a broad brush that Entrepreneur gave. Now I am not saying that their article is wrong but after reading this one I found just a little to broad brush.

Then I found this article by Jasmine Sandler in Search Engine Watch that set forth a list of 6 tips for hiring a Social Media Marketer.  I found her list a little more detailed to the type of skill set that a person will need for the job. She starts with “Writhing & Design Experience” and I commend her for trying to find someone like that but I have found that either they will have the writing skills or the design skills, it is really hard and expensive to find one that meets both ideals, they are truly a rare breed, at least so far.

She goes on to name “Support and Training” as #2. She points out that “It’s not just an investment in the employee; it’s an investment in achieving the marketing goals”. I see this as something that the employer needs to do to support the SMM (Social Media Marketer), which is training of how you want your company portrayed.
Third on her list is “Editing and Proofreading”, this is where she suggests that you have someone proofread and edit what is put out. If the person is capable of doing their own proofreading I think that would be best. But in the beginning have someone else check the work. Personally I have someone check everything that I write. (Tongue in cheek).

For the last tips for hiring a social Media Marketer Jasmine says “The Time Required to Manage Social Media Varies” That is so true. Some posts require less than a minute and then there are others that can take an hour or more. Her last requisites are how “Old School Methods of Managing Media Work”, as Social Media Marketing is just another method in the media mix. Lastly she says that “Real Community Management Experience is Key” in other words, if they haven’t managed an online event or or an online community then you might look for someone else.

I know that there is more to be said about this subject, so what is your opinion?

Holiday Actionable Marketing Tips and Ideas

Found is an Holiday actionable marketing tips and ideas for the big push of end of year profits.

This guide has been geared toward helping most any type of business develop and implement marketing strategies to end the year with that 5 letter word profit. This was found in the Hispanic site.

“This article is one of the best that I have seen this year geared toward Holiday Actionable Marketing Tips and Ideas.This series explains how to:
•  define groups of targeted customers;
•  set up holiday marketing objectives;
•  define the goals of a holiday marketing campaign and the ways to achieve them; ”
and so much more.  a quote from the article.

They talk about why you need to use this time to help instill your brand so that the consumer comes back through out the new up coming year is the “Importance of Holiday Marketing”, a perfect time to motivate your customer to come back in the new year.

I won’t say anything bad about their SEO Power Suite or Link-Assistant software because I really don’t know about it, but their article is so spot on for the Holidays sans the Link-Assistant software. I may write more about them in the future. We will see.

Happy Holidays.

New Marketing jobs created

It is no new story for those in Marketing that new methods in marketing show up all the time. The latest trend is in Video marketing with a touch of Social Media Marketing. This article talks about the job market in Marketing and how many totally new types of jobs have been opened.

‘Half of new marketing roles didn’t exist five years ago’

“A possible explanation for this trend is a reallocation of marketing budgets that prioritise external communications over internal. As consumers continue to shop and learn in new and different ways, the marketing industry must continue to adapt …”

As stated in the article, Marketing has been positive for 2012 and the beginning 2013 that we can expect it only grow more in the up coming years as well. This has also made way for the work at home crowd also.