Mobile searches surge

Mobile local search is growing at a huge rates: 77.1 million mobile subscribers accessed local content via mobile devices in January 2011, up 34% from the 57.6 million who searched one year earlier. This is according to a report by the Local Search Association.

Also the use of mobile apps to access local content grew most dramatically: 56% of surveyed mobile subscribers used to apps to access local content in January 2011, up 14% points from the 42% who did so the year prior. This said, browsers are still the most popular way to find local content via mobile. 73% of mobile subscribers found local business information via the mobile Web in January 2011, although that number was down slightly, 2% from 75% in January 2010.

Another interesting bit of information is that accessing local content via SMS has dropped 5% to 25% in 2011 verses 30% in 2010.

What can we do with this information? Sounds to me like we need to focus on mobile marketing for the retail market. Are you ready, willing and able to meet the challenge?

Be looking in our mobile marketing section for more tips and tricks for marketing your business via mobile devices.