What does this word mean or
what does it stand for?

In my book this one small word has a huge implcation on how you conduct business.
A couple of quotes then we share the meaning.

“Real Integrity is doing the right thing, knowing that nobody’s going to know whether you did it or not” Oprah Winfrey – In Good Housekeeping.
“Try not to become a man of success but rather try to become a man of value.” Albert Einstein.
“A mode of conduct, a standard of courage, discipline, fortitude and integrity can do a great deal to make a woman beautiful.” Jacqueline Bisset.
Now the dictionary version; “the quality or state of being of sound moral principle; uprightness, honesty, and sincerity. Synonym, see honesty”.

Now how does this relate to business? It is simple; you must make choices every day that will show your customers what value that you place on integrity. Remember that this is one value that you cannot put a price tag on; it is just how you support your customers and products.
Keep in mind that this is how your customers perceive you, not how you think they do. That said you want to keep your best foot forward all the time, by being fair and honest with all of your customers.

Example of poor business tactics and lack of integrity Bill and I experienced just yesterday with our Walnut Creek Meetup groups location. It seems that they double booked us with a music school that come in to play for friends and family, which in its self is OK but when the only thing that separates us from them is a set of glass doors, not what I would call good acoustics anyway.

Keep in mind that they let me know at 8:39 am the day of our event. Now if that was the only time that it had happened that wouldn’t be too bad but this is the 3rd time in 5 months that this has happened. The other times we found out when the band started showing up while Bill is speaking.
The folks at the Pyramid Ale House have double-booked us—AGAIN—with the Music School. We found out about this today via email from their “events coordinator” (I use that term very lightly). With the last couple of times they have offered us the use of a karaoke amp which is like trying to speak during a football game.

One other point that I might mention is that we are now recording the lectures so that we can give them to our members so that they can review the lecture.
I hope that you see that the Pyramid Ale House people did not offer up any of the qualities mentioned above at all, quite the contrary they stepped on us and gave us the opportunity to find a friendlier location to have our Meetups at.

The answer is simple: communicate with your regular customers, think of them as a spokesman for everything that you do. If you do right by them they will speak highly of you.