Influence the Influencers

It is time to move to influence the influencers by offering them something to keep them in front of the trends, which is where they want to be anyway.
What is that something that we need to offer them? The best thing is to keep them in front of anything new weather or not it is the next big thing or not. Just keeping them in the know is their motivator. More specifically, providing tips for socializing content, engaging audiences and utilizing new social analytics to incite smarter decisions.
In modern public relations we need to focus on providing these tips for socializing content, engaging audiences and utilizing new social analytics to help motivate smarter decisions.
Keep in mind that getting this type of a network setup and working effectively requires careful consideration of the multiple layers of media influence that you are attempting to engage in, and it takes creativity, time and attention to the flow of information among all of your audiences. This is now a full time job for anyone that is trying to use social media for audience engagement, so don’t sell this part short and is probably the biggest reason to have someone that handles this job on an almost full time basis.