New Marketing jobs created
It is no new story for those in Marketing that new methods in marketing show up all the time. The latest trend is in Video marketing with a touch of Social Media Marketing. This article talks about the job market in Marketing and how many totally new types of jobs have been opened.
‘Half of new marketing roles didn’t exist five years ago’
“A possible explanation for this trend is a reallocation of marketing budgets that prioritise external communications over internal. As consumers continue to shop and learn in new and different ways, the marketing industry must continue to adapt …”
http://www.marketingmag.com.au/blogs/half-of-new-marketing-roles-didnt-exist-five-years-ago-38445/
As stated in the article, Marketing has been positive for 2012 and the beginning 2013 that we can expect it only grow more in the up coming years as well. This has also made way for the work at home crowd also.
What Big Businesses Know and Small Businesses Want
Businesses that promote online marketing specialists in order to start and stay competitive in this turbulent economy are pioneers of industry. Whether you are a small business or a big business: you want to have internet marketing specialist strategies that are effective, efficient, and of skilled perfection. What big businesses have learned to do well is the following: they hire dynamic internet strategists to help them grow their businesses to an efficient marketing maximum. They already realize how a true specialist can build website to help them communicate more efficiently with their customers and empower them to take their businesses to the limit.
Five things big businesses love about internet marketing specialists work:
• Domain name registration
• Pay per click
• Website analysis
• Website usability
• Website re-design
What big businesses know that small companies should champion for:
They have a marketing plan they want to have driven to perfection, and often rely on their internet marketing specialist to help them get their game plan together. They can even take a look at your marketing media and social networking media, as well, and execute the finishing touches with finesse. They look for people who have been in business for awhile, and know what’s hot and not on the world of the internet. They see what industry leaders have to say what their clients are saying, the feedback on products or services launched. Next, they try to improve and implement the new marketing plans. They do all of this by using industry dedicated online marketing specialists.
What Small businesses want:
Online marketing specialists who improve their game plan. Smart small companies that can see a need to keep afloat, and stay ahead of the game, they must incorporate an internet marketing strategy plan that will stand the test of time. Traditional marketing is a complete different species from internet web marketing. A specialist who knows their way around the internet can help a small company raise itself through the ranks with more speed and efficiency than a traditional company that hasn’t done much marketing on the internet. Internet marketing specialists trump the experience field. If you are a small business, I implore you to seek out an online marketing specialist that can meet your needs and help your company grow into the next millennium.
Top 20 creation, management, maintenance, or distribution ideas:
• graphic design
• content management
• search engine optimization
• web marketing
• joint ventures
• article marketing
• list building
• auto responder
• ghostwriting
• blog creation
• link building services
• submission services
• business branding
• press release services
• email marketing campaign
• search engine marketing services
• web page copyright
• web hosting & domain registration
• online shopping store
Additional Online Marketing Specialist Information
Internet Marketing Ninjas – Online Marketing Specialists
Media Mage– Online Marketing Specialists
Internet Marketing Muscle – Internet Marketing Specialists
Google Gmail Rocks it again!
I just signed onto my gmail account and received a notice that they are upgrading the Gmail platform again, surprise, surprise. it’s not the Gmail makes too many changes to often it’s just they take you by surprise, and this one did take me totally by surprise. I started playing with it and it has some pretty cool features, they redesigned the composure message box that makes it more streamlined look and less green space necessary to have all the same features that they had before. Now all the functions we used to find above the e-mail message are below the e-mail message in small icons. They are hover over activated so that means if you hover over one of the icons up pops a description of what that icon is for, makes it easy to follow.
One of the other cool features is the auto window sizing as you typing along the window grows larger. The old features that is slightly improved on is the autosave feature, I don’t know about you but I like that I think that’s cool feature. One feature that Google has been playing with for while and that is the send as feature if you have multiple e-mail accounts allows you to send as if you were sending from that e-mail account right from your primary Gmail account, again another really cool feature’s Ashley for us to have multiple Gmail and e-mail accounts.
If you change your mind you can switch back to the old experience at any time. Here’s how: start by clicking compose, at the bottom corner of the message pane, click the more menu icon, next to the discard button. Then select “temporarily switch back to old compose”. this will take you back to the old compose method temporarily, but you’ll end up having to deal with this version sooner or later. this is like most any other change we just need to embrace it, were going to have to have it so just embrace it.
Google I find is more than friendly to Mr Businessman / woman they make so many tools for the business community.
Pardon me as I am a Google Fanatic. But that is my opinion.
Agree / Disagree?
Good to be Quiet?
shhhs
I learned is sales training that there is a number of time you should be quiet. I am going to cover just 2 today.
I need to start this by stating a rule that learned early on in my career “God gave Us 2 ears and 1 mouth, what do You think that HE was trying to tell Us.”
I have found that quite a few people can not stand this. I am not really sure why, but even in just general conversation I find that most people want to hear themselves talk and really don’t care what you have to say.
When you ask a customer a question, we were taught (rightfully so) to Shut Up and listen. The customer will tell you the answer to your question if you let him/her. They may go around the question a little, give them a chance. When they pause (as if they are done with their answer) then to clarify their answer it is best to restate what you thought you heard so that you can be sure that you understand their question and supply a good answer. Most people will appreciate this.
It would start something like this: How can I help you today?
Wait for the answer, then you restate by saying something like this. Ok, if I understand your question/comment correctly, you are looking for a green widget that has yellow stripes, is that correct?
Be quiet and wait for the answer, again they will tell you if you are right or not and clear up what you missed.
The main reason for this type of questioning and restating is so that there is a clear dialog between you and the customer. You will also find that you are clearer about what the customer needs. This will make your Q&A time with the customer will be shorter and more direct, and more fulfilling for both you and the customer. You will also have a happier customer because you took the time to Listen to Them.
You would be surprised how effective this is, it will win you more respect with your customers by hearing them out.
In sales it is known fact that when you ask a closing question, the first person that speaks after you ask that question, loses.
When a customer is irate, this is one of the best times to be quiet, and wait until they have run out of steam. Now going along with the not interrupting their thought process, when they pause you can say something like, “really, wow, I am sorry, is there more?” Now be sure that you are polite when you say this and DON’T say it in a condescending manner.
When it seems that they have said it all you can say, “I am really very sorry that you feel that way, I am sure that we can fix Your problem to Your satisfaction.” This is also a good time to paraphrase what you thought that you heard by saying, “let me see if I understand you correctly,” then restate (by paraphrasing) what you thought you heard and the customer will tell you if your right or not.
This is really where you need to remember the God theory. You will find if you let the customer rant, that will take a lot of the wind from their preverbal sail and you will have a happier person over all.
Now I do understand that sometimes that this just does not work and that is generally because that customer has a chip on their shoulder and is not going to let it go, so it is up to you to use your 2 ears to Your advantage.
Farmville a Business Plan
Lewis Black did a set on Farmville and it hilarious,
and a great education if you look between the lines.
Through the whole 1 minute 2 seconds he dropped only 1 f bomb, thank you Lewis.
He explains the basic farmville business plan, as only Lewis Black can.
I personally don’t mind the vulgarity, he uses it to add impact to what he is saying.
Best part is I think that he has something good to say.
Lewis Black asks you, “have ever heard of Farmville?”
Lewis Black on Farmville star rating
The Farmville a Business Plan has become a different way of marketing all together. They are selling the best product that you can possibly sell, you own the rights to, intellectual property rights. This is truly what dreams are made of, there is not 1 physical product that they sell, on Farmville. Keep in mind that I don’t indulge in Farmville even tho I have a number of family members that indulge. The point is that this product line came from a desire to build a farm and look what it has done today. There is so many 3 party retailers in that space, you might be surprised, then again maybe not. And they are selling physical products. You could do the same thing but I got my fill of selling physical products years ago (40 to be more accurate).
I hope that you are starting to see how the Farmville business plan is a winning idea. What if you could build an Auto Plant as a stand alone product or an add on to farmville. Or where Simm City could interact with Farmville, or your own take on building a city as a space station around the earth or somewhere in outer space. This is where you need to let your mind wander. What is the next big game, look at Angry Birds, that game makes no sense to me, at all, but look at what it is doing.
You should be able to connect the Farmville Business Plan to information products. They are very close to this type of a product, where as it is mostly digital and not physical. (Physical products require pre purchasing so that you can have stock on hand and all of the issues that go along with physical products.) The way that you beat this issue is by having products that you print on demand so that the only thing that you have as a inventory is a digital file. That’s a good thing.
If you are not new to the online business then you may have a Hard Drive full of articles / information / PLR products (private label rights) / MRR to products that you have never done anything with (master resell rights) or who knows what you might have available to you at the click of a mouse. Now is the time do something with it, I know I am. I stopped buying and now I am posting what I have learned and some of the PLR products that I am adding value to and republishing them.
Now if you really think about it the Farmville Business Plan is what the entire internet business is based on, not really if you look at being an Amazon affiliate. Then if you really examine it you are just an affiliate and don’t ever handle anything other that your keyboard. What a great business plan that allows you to sell something that is not there except in ones and zeros. Use this to your advantage and create a game or a book or a lesson plan or what ever you heart desires.
Android Love What You Don’t Know
Whether you are into Android, tablets, HTC, or pad transformers, you have got to know about the love
Whether you are into
Android, tablets, HTC,
or pad transformers,
you have got to know
about the love.
Nathan Pitts of Melbourne
couldn’t have said it better:
“Welcome to Android land. They have Android carnival games with the moving heads in which you pop the ping pong balls into their mouths, (just) like the clowns.” “I have been told by a few people (iPhone users) that “you can’t get the same apps. on Android”. While that might be true, that you may not be able to get the exact same app., you can get one to do the exact same thing for everything I have tried.” Most importantly, the smart phones and EEE pad transformers made by this manufacturer will delight the eyes and minds of technology lovers alike. Although the iPhone users would not agree with this statement and would strongly appeal it from here to Kalamazoo, this smart phone is here to stay.
Android picture credits: aha-soft
Mobile market share stats, mobile browsers, and more
Back in February of 2012 Global Stats ranked the Android at approximately 22% market share for mobile browsers, which, at that point and time, was their highest ranked peak performance month to date.
Below are 3 examples of Android Items and jam packed information I feel is worth you knowing more about. If the information just happens to help you make a better buying decision, more power to you!
HTC Sensation
No other entertainment quite like it (some valuable features can be viewed below)
• Sound – crystal clear, Android™ is packed with high-fidelity audio technology
• Moving sense of experience, ability ease in conjunction with this astonishing phone, and a top ranked entertainer for its class
• On-demand movies look great with a stunning, qHD display; high fidelity – that makes you desire to be entertained like the world has stopped turning on its axis
• Multi-media; super phone compatibility, one of the most advanced smart phones in its genre
• Prime design; fabrication of glass edging completeness, impression of greatness in your hand
Display - Hardware as shown USB 2.0
3.5mm (headphone, audio)
QHD (960 x 540)
4.3 (inches)
1.2 GHz, dual core
UI – OS version Android with HTC Sense
Android 2.3 (Gingerbread)
Size and Weight – as stated 126.1 mm (h)
11.3 mm (d)
65.4 mm (w)
148.0 grams
HTC EVO™ 3D
Your photos now have depth of a moment
• Photos and videos can now be captured with precise measurement in 3D
• With fluid moving videos that can enhance your total entertainment experience
• No glasses required; there is an ease of ability on this highly finished design, makes you feel as if you stepped out into a world with a clear focused site in mind
• Fresh looking websites, with crisp, viewing images
• The powerful, superior qHD 4.3 (in.) display will illuminate your senses
Display – Hardware 3.5mm (headphone, jack)
QHD (960 x 540)
4.3 (inches)
USB 2.0
Dual Core 1.2 GHz
OS-UI Version Android 2.3 (Gingerbread)
HTC Sense™
Size and Weight 11.3 mm (d)
65.4 mm (w)
126.1 mm (h)
170.0 grams
Asus – Eee Pad Transformer Prime TF201
Paired to Honeycomb Perfection (some of the features are as follows)
• 3D games, that are versatile, as seen on Android™, a 1080P full HD video with outstanding play back, excellent multitasking for the CPU, and containing the NVIDIA® Tegra® brand which many love.
• UBS, full QWERTY keyboard, and the touchpad port are on fire. This devise also increases the battery life to 18 extendable hours when combined with the highly compatible mobile dock
• Metallic – turning with a finished design that’s only an amazing 586g light weight, and boasts of an 8.3 slim look
• 3.2 Honeycomb platform (Upgradable to a 4.0 Ice Cream Sandwich style,) has a popular 500,000 market users, which can be downloaded, and also contains Adobe® Flash® support
• Ultra brilliant, super contagious IPS+ panel, Ultra-wide 178⁰ viewing basic angle, and protected by scratch resistant, permanent Corning® Gorilla® Glass
Display -Hardware NVIDIA Tegra3
3.5mm
10.1 (inches)
USB 2.0
8.3 mm (h)
Platform Android 3.2 (4.0 upgradable-Ice Cream Sandwich brand)
Android 3.0 (Honeycomb)
Size and Weight 180.8 mm (d)
263.0 mm (w)
8.3 mm (h)
586.0 grams
Starting a New Business 101
Starting a New Business 101
Some things never change and how to start your new business the right way is one of those that over the last 2 or more decades has not changed. So what is that magic sauce? None other than your core interest, what you like to do and what are you good at. Since you will be sleeping, eating and breathing your new venture, it needs to be something that you are passionate about. Not rocket science here.
What comes even before this passion is there a need? Here is where you need to put your nose to the grind stone right from the very beginning to see if there is a customer base out there that is willing to part with their hard earned money. Go to the library, ask other business owners that are in the same business or related businesses, search online to see if the numbers are there.
Just because you are passionate about something doesn’t mean that there is a market for your passion. This is where you can spend some money to validate your desire or to shoot it down. If you shoot it down now you will be thousands ahead later.
Once you have verified the existence of a valid market you can start moving forward toward choosing your location. This is where the Realtor’s really have it right, Location, location, location, is the 3 most important parts of your choice. Here is where the simple method of sitting outside of the location that you are looking at and see how many of your core customers actually pass or stop by this location.
Another way would be just asking a group of your customer types, where they would like to see a business like yours to be, or where would they go to shop at your type of business.
Crunch the numbers by writing a business plan. One step that I like to add here is what I call a Ben Franklin, and this is a simple method that can help you make a decision about your business right from the start. Do this by taking a piece of paper and drawing a line down the middle of it and place 2 words at the top, “PRO” and “CON”. You start by listing all of the Pro “positive” things about your new business and of course “Con” all of the reasons that you shouldn’t start this new venture of yours.
This is starting a new business 101.
Good luck or better yet “Good Skill” as I hope that it is your skill that makes your business flourish and not luck.
