Idea Audition won by Marketing Company

So what is an Idea Audition, Shoals Idea Audition was held at the University of North Alabama on Tuesday. At this contest people pitch their innovative ideas or products for potential prize money. One can only imagine how many Great ideas come from this gathering but one that sticks out at me is Carl Holden pitch for his company, Vicinidi, “as a way to disseminate information based on geographical location and not personal connections.”

He went on to say “Social media companies don’t care about local conversations and ad costs are increasing. Their reach is decreasing. Social media needs a new solution. That’s why I have created Vicinidi, a location based social media app.” He continues with current popular social media platforms people must be friends or share a connection to view posts and this is is sometimes difficult to find even with these connections because of so many posts with ads that limits the audience. There is so much local and national conversation happening in our communities and then you add the cat memes and arguments about Trump. It becomes a bunch of junk that we don’t want to see and your ad is lost somewhere in that mess.

Some of the uses for Mr. Holden’s idea would be yard sales on the simple side but sharing business information at networking events or for organizations or businesses to spread the word about events or special announcements along with other occurrence on the app and set the geographic location. The app would then use geo-fencing to share that information with people who also have the app who are in the area or come into the area during a set time.

This just requires this kind of app being accepted by the masses and I personally see that as an uphill battle. But many thought that about Facebook and so many others that many of us are using today. To see the complete article click here.

Marketing and Technology Equal Sales

Marketing and technology teams
need to work together.

When they do great things happen in sales.

cloud, marketing


The younger generations know this because to them Marketing and Technology Equal Sales, they have grown up with this. To explain I point to the smartphone and how that one tool that we carry can offer so much functionality to our lives at home and in business on the go.  Now big business has been using some of the latest tricks to get the consumer to their business or to connect with them while they are in your business.

Ultimately, the success of any IT system is tied to user adoption. Can help clients develop programs to train their workforce and organize their infrastructure to achieve enterprise-wide buy-in for the new systems and exceptional return on their technology investments.

In conjunction with Marketing & Sales Practice, can help clients extract the most value from their IT investment at a time when rapidly changing technology is fundamentally affecting most aspects of marketing and sales strategy and execution.

Why use Real-Time Marketing

clockWhy use Real-Time Marketing? Marketers point to jumping on current trends and events, with a Selfie at a special event being the prime example. Others see real-time marketing as “dynamic personalized content across channels,” with brands providing content tailored to their audience on the fly. Others describe it as the right message delivered at the right time on the right platform, no matter of how “real-time” the content actually is. Personally really What ever your definition of real-time marketing, there is no doubt that there is valuable tools for reaching your audience with content that matters to them.

And in this article there are several reasons why you should include real-time marketing in your marketing plan.

Social Sickness

Social Sickness Infographics

Social Sickness Infographics
by Column Five Marketo.

Half truth half fiction, but none the less a bit of good information to see how you rate in social sickness.


Only thing you need to know about Content Marketing Strategy

All of the buzz about Content Marketing lately but not many people are really understanding what is meant by Content Marketing as a Strategy. Found at B2C community a great article authored by Lacy Boggs a professional ghost blogger who has been telling stories since she first learned to talk.
She goes on to talk about just “Making content marketing a part of your plan.” She does go on to explain what she means. She claims that it is easy once you set yourself up to do just that.
You can check out the complete article here.